Our Process
How We Do Video Marketing
Our Process
Step 1
Schedule a Demo
- Are you looking to increase online visibility and engagement?
- Do you need fresh strategies to drive more traffic and leads?
- Are you ready to enhance your branding and outreach efforts?
- Do you want to optimize your marketing tactics for long-term growth?
Our demo will showcase our platform’s capabilities and how our tailored strategies can meet your needs. Let’s work together to define your path to success and implement the most effective marketing solutions for your business.
Step 2
Run a Marketing Analysis
Next, we’ll use our advanced analysis tools to provide you with valuable insights into your market. Here’s how we do it:
Geofencing Analysis: We use proprietary technology to analyze your location and identify key customer demographics within a defined geofence.
Market Opportunity: We’ll take a look at the market landscape around your business to help us tailor digital marketing strategies for optimal results.
Perfect Match Modeling: By inputting your address(es) into our modeling tool, we determine the ideal geofence and targeting strategies to enhance your marketing efforts.
This analysis enables us to create targeted, data-driven strategies that align with your business goals and maximize your marketing impact.
Step 3
Align Products with Marketing Goals
Following our discovery and analysis phases, we’ll recommend the most effective tools and strategies tailored to your goals. We base our recommendations on:
Map Analysis and Data Model: Insights from our geofencing and market analysis guide our strategy choices.
Business Maturity: The stage and growth of your business or locations influence the tools we suggest.
Core Objectives: We align our recommendations with your primary business objectives for maximum impact.
Competition Assessment: Evaluating your competition helps us select strategies that give you a competitive edge.
Our goal is to ensure that every marketing tool we use is precisely aligned with your objectives to drive the best results.
Step 4
Build & Launch Your Campaigns
Once your marketing plan is set, the Spark Interactive team will collaborate to bring your campaigns to life. We handle:
Direct Mail: Crafting and distributing targeted mail pieces to reach your audience effectively.
Social Media Marketing: Managing and optimizing your social media presence to drive engagement.
Website Hosting & Development: Building and maintaining your website to ensure optimal performance and reliability.
Retention Marketing: Implementing strategies to keep your customers engaged and loyal.
SEO: Enhancing your website’s search engine visibility to attract more organic traffic.
Logos & Branding: Creating and applying a cohesive brand identity across all channels.
Print Marketing/POP Mail: Designing and producing print materials like trifolds, folders, and handwritten letters.
Video Marketing: Producing compelling video content to capture attention and convey your message.
Digital Marketing: Utilizing various digital strategies to boost your online presence and drive results.
After thorough testing, we launch your campaigns and start delivering results, continually optimizing for maximum effectiveness.
Step 5
Drive Growth
As your marketing campaigns launch, we’ll set up your comprehensive marketing dashboard to track and analyze results. This dashboard provides:
Real-Time Insights: Monitor the performance of all active marketing tools and programs.
Data Overview: Access detailed data on your digital ads, direct mail, text and email campaigns, and more.
Attribution and KPIs: Study attribution metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and drive informed decisions.
With these insights, you’ll have the information needed to optimize strategies and drive sustained growth for your business.
